Senior Product Analyst

About Us

At KingMakers, we’re not here to follow the industry, we’re here to define it.

We are a proudly homegrown African company, building the future of sports and iGaming entertainment across the continent. Since our launch in 2018, we’ve created platforms that connect millions of fans to the excitement they love through our leading brands, BetKing and SuperSportBet.

From Nigeria to South Africa, we’ve rapidly grown into a powerhouse, recognized for raising standards, pushing boundaries, and shaping what’s next in our industry. Our vision is bold: to be the home where Africa plays.

Collaboration, innovation, and fearless execution define our culture. Every decision is purposeful, every interaction impactful, and every product designed to serve our players and partners with excellence.

We move fast, stay curious, and constantly raise the bar. Our mission is to deliver entertainment with integrity, innovation, and impact, because great products can change how entire communities experience play.

Role Overview

We are looking for a Senior Product Analyst to deliver actionable insights across Sportsbook, Virtual Gaming, and Agency Operations. You will report to the Head of Product Analytics and work in close collaboration with a Senior Product Analyst, while partnering with Product Managers, Engineering Managers, and leadership teams across Europe and Africa.

Key Responsibilities

• Lead analysis and provide insights to influence prioritization and decision-making across your product domain.
• Track and analyze new features to measure success and identify trends in customer data.
• Design, implement, and automate reporting solutions to support company initiatives.
• Own A/B testing strategy and execution for your domain.
• Query and analyze large datasets using SQL and Python.
• Build dashboards and visualizations using Power BI or similar platforms.
• Collaborate cross-functionally to define KPIs, metrics, and measure impact.

Requirements

Requirements

• 3+ years’ experience in a similar analytical/product role.
• Degree in Mathematics, Economics, Natural Sciences, Engineering, or Computer Science; advanced degrees or MBA a plus.
• Strong analytical skills with experience in quantitative and qualitative methodologies.
• Experience with digital/product analytics tools (Google Analytics, Amplitude, Adobe Analytics, Mixpanel).
• Experience in behavioral analysis, experimentation, and A/B testing.
• Proficiency in SQL and Python.
• Ability to work with complex datasets, structure data, and extract insights.
• Experience collaborating with product, engineering, and business teams.
• Excellent presentation skills for communicating insights to senior stakeholders.
• Experience in gambling or online entertainment industries is preferred.

Soft Skills & Leadership

• Strong cross-functional communication and stakeholder management.
• Ability to influence decision-making across teams.
• Collaborative, team-focused mindset.
• Comfortable mentoring junior analysts and driving knowledge transfer.
• Adaptive, innovative, and solution-oriented in a fast-paced environment.

How You Do It: Expectations to Fulfill the Role

At KingMakers, culture isn’t just words on a wall, it’s how we show up, work, and grow. Our CROWNS are six bold, actionable values that guide how we make decisions, collaborate, and raise the bar together.

We believe great talent deserves great rewards. That’s why our competitive compensation packages go beyond salary, with benefits and perks designed to help you thrive wherever you are.

👑 Customer First
We build with and for our customers. Whether internal or external, we care deeply about what drives them and always strive to deliver real, meaningful value.

📈 Raise the Bar
We take initiative, take ownership, and never settle. We’re not here to show off, we’re here to make an impact, raise standards, and push for better every time.

💬 Operate with Candor
We build trust through openness and honesty. We speak clearly, listen actively, and make space for others to be part of the conversation. Truth with kindness, always.

🤝 We Build Together
We collaborate across teams, support one another, and leave egos aside. We succeed as a team, lifting each other up and sharing the load.

⚡ No Hesitation, Never Reckless
We move boldly and responsibly. We take smart risks, speak up, and try new things, with the courage to own the outcome and the clarity to avoid chaos.

🚀 Speed & Iteration
We act fast, learn fast, and improve fast. We cut through the noise, take action, and adapt quickly. Progress beats perfection.

Benefits

What we offer:

• ✨ Flexible Work – Hybrid model and flexible hours, giving you the freedom to collaborate in the office or focus remotely.
• 💚 Health & Wellness – Private health insurance and wellness benefits to keep you feeling your best.
• 💰 Retirement & Group Risk – Joint contributions to your Retirement Annuity (RA) and Group Risk Fund to secure your future (South Africa hub).
• 🚗 Stress-Free Parking – Safe, convenient parking so your day starts smooth.
• 💻 Top-Notch Tech – A high-performance laptop and tools to make your work seamless and productive.
• 🏟️ Team Activities – Regular events to connect, collaborate, and have fun with your colleagues.
• 🍿 Office Perks – Free snacks, coffee, and a welcoming environment to keep you energized.
• 🏆 Performance Bonuses – Discretionary rewards recognizing your contributions and impact.

At KingMakers, we’re committed to creating an environment where you can do your best work, grow, and be rewarded for it.