You build and run smart Go-to-Market systems that don’t rely on luck — but on data, structure,
and hyper-personalized communication. You know exactly how to build a strong pipeline within a
clearly defined ICP, delivering the right message, at the right time, through the right channel.
For both our own agency and our clients, you develop scalable Account-Based Marketing (ABM)
programs that connect marketing, sales, and tech into one performance-driven machine. You’ll
collaborate with SEA, CRO, and sales specialists to create campaigns that truly deliver results:
more leads, more deals, more impact.
Day-to-Day Tasks:
• Generate high-quality prospect lists for the commerce team.
• Set up lead generation (ABM) campaigns for Every Day.
• Help shape GTM strategies for clients based on strategic sessions and team input.
• Build and optimize outreach flows in Clay, LinkedIn, or similar tools.
• Manage lists, segmentation, enrichment, and trigger-based workflows.
• Write personalized outreach messages (email, LinkedIn).
• Monitor engagement, open and reply rates, meetings, and pipeline progression.
• Work within the CRM system Orbit/Teamleader.
Requirements
Key Responsibilities:
• Develop and execute Go-To-Market strategies (for Every Day and for clients).
• Independently define strategy, set up, monitor, and optimize campaigns in collaboration
with the commerce and campaigns teams.
• Co-develop GTM/ABM strategies for clients.
• Translate ICPs and market insights into data-driven account selection and outreach.
• Set up ABM flows using tools like Clay, Instantly, LinkedIn Sales Navigator, or similar.
• Build personalized flows, email sequences, LinkedIn touches, and micro-content tailored
to buying groups.
• Work with intent data, CRM signals, and enrichment tools to spot opportunities early.
• Create dashboards and reports tracking pipeline growth, meetings, conversion rates, and
revenue impact.
• Collaborate closely with the internal sales and marketing teams (Team NL handles client
contact).
• Contribute to knowledge sharing and innovation around modern GTM and ABM strategies
within the team.
What You Bring:
• Minimum of 3–5 years of experience in Account-Based Marketing or GTM operations.
• Proven experience building scalable ABM systems — not just running standalone
campaigns.
• Strong understanding of data-driven segmentation, ICP definition, and account
prioritization.
• Experience with tools such as Clay, LinkedIn Sales Navigator, and Instantly.
• Analytical and commercially minded — you know the balance between automation and
genuine personalization.
• You’re fluent in the languages of both marketing and sales.
• Bonus: experience working in an agency environment and with B2B sales cycles.
• Bonus: experience in Dutch clients/market/language.
You’ll Succeed in This Role If You:
• Deliver demonstrably high-quality (within ICP) leads for Every Day.
• Deliver demonstrably high-quality (within ICP) leads for clients.
• Bill at least 80–90% of your hours on client work.
Benefits
Strategic & High-Impact Role: You will be responsible for developing and executing Go-To-Market strategies and building scalable ABM systems that drive results.
Focus on Core Craft: You can focus on your craft (building smart systems) because Team NL manages client contact.
Cutting-Edge Technology: There is a requirement and focus on working with AI (Artificial Intelligence) and using a modern digital toolkit including Clay, Instantly, and LinkedIn Sales Navigator.
Flexible Work Hours: The position is listed as 32-40 hours per week.