Job Title: Paid Media Specialist, Social
Job Type: Full-time / Remote
Work Hours: PST
Job Overview:
We’re helping our client, a premium nutritional wellness company, find a Paid Media Specialist to manage and optimize paid social campaigns across Facebook, Instagram, TikTok, Pinterest, and other platforms. In this role, you’ll handle day-to-day campaign execution, performance monitoring, and creative testing to ensure efficiency and growth. This role reports directly to the Sr. Manager, Paid Social + Creative Strategy.
Responsibilities:
Campaign Execution & Management
- Execute daily campaign management across Facebook, Instagram, TikTok, Pinterest, programmatic display platforms, and other social platforms
- Handle creative trafficking and campaign setup based on strategic direction from Sr. Manager
- Implement influencer and publisher allowlisting strategies for content amplification
- Monitor campaign performance and make tactical optimizations to improve efficiency
- Manage budget pacing and allocation across campaigns and ad sets
- Conduct regular account audits to identify optimization opportunities
Performance Monitoring & Optimization
- Perform daily performance analysis and implement optimization recommendations
- Execute A/B tests for audiences, creative, landing pages, and campaign settings
- Support landing page testing and optimization initiatives for social media traffic
- Monitor key metrics including CPA, ROAS, CTR, and conversion rates
- Identify trends and anomalies in campaign performance and recommend solutions
- Implement platform best practices for campaign optimization
Reporting & Analysis
- Create daily, weekly, and monthly performance reports for leadership review
- Track campaign performance against established KPIs and targets
- Provide insights and recommendations based on performance data analysis
- Support attribution analysis and multi-touch customer journey reporting
- Maintain organized documentation of campaign strategies and results
Creative & Testing Support
- Collaborate with creative teams to implement and test new creative assets
- Execute creative rotation strategies to prevent ad fatigue
- Monitor creative performance and provide data-driven feedback
- Support creative briefing process with performance insights
- Maintain creative asset libraries and performance documentation
Requirements
Must-Have
- +4 years of experience in paid social media advertising, preferably for DTC brands
- Hands-on experience with Facebook Ads Manager, TikTok Ads Manager, Pinterest Business, and programmatic display platforms
- Experience with influencer and publisher allowlisting processes and content amplification
- Proven ability to manage budgets and optimize campaigns for performance metrics (CPA, ROAS, CTR, conversion rates)
- Knowledge of tracking pixels, conversion events, attribution models, and iOS 14.5+ privacy changes
- Familiarity with Excel/Google Sheets for reporting and analysis
- Experience with YouTube Brand Connect and YouTube advertising ecosystem (preferred)
- Understanding of landing page optimization and testing methodologies
- Strong attention to detail with ability to manage multiple campaigns simultaneously
- Analytical mindset with ability to identify trends and optimization opportunities
- Excellent organizational, time management, and communication skills
- Ability to work efficiently in a fast-paced environment