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Marketing Specialist

Taj HR
Full-time
On-site
Remote

Taj HR is looking for a creative and results-driven Marketing Specialist. The ideal candidate will be responsible for developing and implementing marketing strategies that enhance brand awareness, engage target audiences, and drive customer acquisition. This position requires a combination of marketing knowledge, analytical skills, and a passion for digital marketing.

Key Responsibilities:

  • Develop and execute comprehensive marketing campaigns across various channels (social media, email, content, etc.).
  • Conduct market research to identify trends and insights that inform marketing strategies.
  • Create engaging content for digital platforms, including websites, blogs, and social media.
  • Monitor and analyze campaign performance using analytics tools, providing actionable recommendations for improvement.
  • Coordinate with internal teams and external partners to ensure consistency in branding and messaging.
  • Support event planning and promotional activities to enhance brand visibility.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or related field.
  • 1-3 years of experience in marketing or related roles. Fresh Graduated are welcomed.
  • Strong understanding of digital marketing strategies, tools, and best practices.
  • Proficient in using marketing analytics tools (e.g., Google Analytics, social media insights).
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to generate innovative marketing ideas.
  • Strong organizational skills and attention to detail.
  • Ability to work independently and collaboratively in a team environment.