About Us
Alpha-H, as a part of Vita Green brand portfolio, is a leading beauty brand headquartered in Australia, dedicated to delivering high-quality products and exceptional customer experiences. We are expanding our presence in Hong Kong and seek a dynamic Growth Manager to lead our e-commerce and digital marketing efforts.
Position Overview
As the Growth Manager, you will play a pivotal role in driving our online growth strategy. You will collaborate closely with our Australian team and lead the e-commerce and paid media team. This position requires a blend of business analysis and promotion planning on d2c business along with a deep understanding of digital marketing.
What You'll Be Doing
- The Growth Manager role is based in the Hong Kong/Shen Zhen office and focuses on the HK, SZ, Australia markets.
- Develop e-commerce strategies to increase traffic conversion and repeat purchase rate on our Shopify store and paid channels.
- Plan, implement and optimize promotional campaigns aligned with brand objectives.
- Utilize knowledge of Meta and Google Ads to enhance online visibility and engagement.
- Collaborate effectively with the Australian headquarters to ensure alignment on brand messaging and strategy.
- Lead the e-commerce and paid media team to achieve growth targets.
- Conduct business analysis, manage e-shop P&L, identify areas for improvement and optimize performance.
- Co-ordinate and work closely with internal and external parties on all sales related issues.
- Stay updated on industry trends and competitor activities within the beauty sector.
- Participate in ad hoc projects when required.
Requirements
Who You Are
- Proven experience in e-commerce and digital marketing, preferably within beauty industry.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Expertise in paid media campaigns (Meta and Google Ads).
- Excellent communication skills, with the ability to work collaboratively across teams.
- Passion for beauty products and a keen understanding of the market.
- Proficiency in English and Mandarin
Benefits
We value your professional and personal growth - fostering a positive work culture is our priority. Here, you'll find more than just a job, you'll discover a genuine opportunity to thrive.
- Be part of a forward-thinking company dedicated to health and wellness
- Engage in pioneering projects that push the boundaries of innovation
- Opportunities for professional growth and development
- Flexible working schedule that promotes work-life harmony
- Causal wear every day!
- Collaborate with a talented and diverse team
- Exclusive employee discounts on our products and much more!