Founding Account Executive & Customer Success (US K12 EdTech)
🌍 Remote (US Timezones) | Full-Time | AI EdTech SaaS
Important Prerequisite: This role is not for entry-level candidates.
This founding team position requires a proven track record in US K-12 EdTech SaaS sales. Applications without demonstrable experience selling SaaS products directly to US school districts or administrators (e.g., Directors of Curriculum, Principals) will not be considered.
Overview
Join a high-growth, AI-powered EdTech startup as a key founding team member. We are looking for a tenacious K-12 EdTech Sales & Customer Success hybrid to work directly with the CEO.
This is a hands-on builder role, not a management position. You will be responsible for driving 30% month-over-month growth by personally executing the full-cycle sales process and managing the post-sales customer lifecycle.
You will build our sales playbooks from the ground up, own revenue targets, and help scale a solution already used by tens of thousands of teachers.
Key Details
- Role: Founding Account Executive & Customer Success (Full-Cycle)
- Company: Early-stage, high-growth AI EdTech SaaS
- Experience Level: 2-5 years of quota-exceeding experience selling SaaS to US K-12 schools/districts.
- Compensation: US$30,000 - US$35,000 base + Uncapped Commission + Significant Founding Team Equity
- Impact: Scale an AI grading assistant used by 50,000+ teachers, serving over 500,000 students.
What You'll Do
You will own the entire customer revenue journey.
Full-Cycle Sales (50%)
- Own the Pipeline: Manage the full-cycle sales process from inbound lead to close, hitting and exceeding quarterly revenue targets.
- Execute Sales Strategy: Drive both "bottom-up" sales (converting teacher champions into school-wide paid plans) and "top-down" sales (proactively engaging school and district administrators).
- Lead Generation & Demos: Schedule and lead compelling product demonstrations for school-level and district-level decision-makers.
- Build the Playbook: Create and refine sales assets, manage the CRM, and establish the sales processes that will scale the company.
Customer Success & Expansion (50%)
- Manage the Lifecycle: Own the full post-sales customer lifecycle, from onboarding and training to renewal and expansion.
- Drive Account Growth: Actively manage renewals, conduct pricing reviews, and drive upsells/cross-sells to expand our footprint within existing school and district accounts.
- Build Advocacy: Develop referral programs and leverage satisfied customers to create a powerful word-of-mouth engine.
- Be the Voice of the Customer: Collect and synthesize product feedback to directly inform the product roadmap.
Requirements
Mandatory Experience
- Non-Negotiable: 1-5 years in a B2B SaaS sales role specifically selling into the US K-12 education market.
- Proven Track Record: A documented history of consistently meeting or exceeding sales quotas and revenue targets within this 2-5 year timeframe.
- K-12 Market Fluency: Deep understanding of the US K-12 procurement process, sales cycles, and buyer personas (e.g., Teachers, Principals, Directors of Curriculum).
- Full-Cycle Sales Skills: Demonstrable experience managing a full-cycle sales pipeline, from prospecting and demoing to negotiation and closing.
Who You Are (The Fit)
- A "Roll-Up-Your-Sleeves" Builder: You are hands-on, execution-focused, and thrive in ambiguity. You want to build the playbook, not just run an existing one.
- Scrappy & Resilient: You are a proactive problem-solver who isn't afraid to try, fail, learn, and iterate quickly in a fast-paced startup environment.
- Highly Autonomous: You are a self-starter who can manage your own time and priorities to hit ambitious goals without heavy oversight.
- Tech-Savvy: Comfortable with modern sales stacks (CRM, automation tools) and GenAI tools.
- Communication: Native/fluent English with exceptional presentation and communication skills.
Bonus Points (Nice-to-Have)
- Specific experience selling literacy or writing tools to US K-12 Directors of Curriculum.
- Prior background as an English teacher or school administrator.
- Experience at other high-growth K-12 SaaS companies (e.g., Nearpod, Newsela, Pear Deck, Edpuzzle, Writable, NoRedInk, Seesaw, ClassDojo).
Benefits
Why You’ll Love This Role
- Real Impact: Your work will directly help millions of students get better, more timely feedback.
- High Growth: Join a lean company that 5x’ed its revenue in the last 12 months.
- Founding Team Ownership: This is not just another job. You will shape our core sales and success processes and benefit from significant equity upside.
- Direct Access: Work directly with the founders and learn every day.
- Flexibility: Fully remote, autonomous culture built on trust and results.
The Interview Process
- Initial call with EQL Edtech / Video Ask Introduction
- 30-min video call with CEO
- Take home
- 2-hour deep dive interview with CEO
- Team interview
About our Client
A fast-growing AI-powered grading assistant helping teachers save up to 80% of grading time while delivering personalized feedback. Backed by top education investors, the platform has graded over 2 million assignments and grows organically through word-of-mouth.
Mission: Give teachers more time to focus on teaching and improve student outcomes.