About Bandit
Bandit Running is a pioneering technical performance brand committed to creating innovative, high-quality apparel & gear for goal-driven runners. Our mission to “Evolve Running” guides everything we do, always putting the needs of the global running community first. As the fastest-growing brand in the sport, we challenge conventional brand-building norms, prioritizing an extremely high-bar for disruptive excellence across product, experiences & content. Our vision is to build an enduring, iconic brand that breaks down barriers & inspires greater passion & participation in the sport we love.
We are seeking a Director of Growth to lead and scale Bandit’s growth engine, driving acquisition, retention, and community expansion. This role is about blending creative strategy with analytical rigor and requires a leader who can own P&L-driven growth while staying deeply rooted in Bandit’s culture of design and running.
Requirements
Key Responsibilities
Strategic Leadership & Growth Planning
- Define, own and execute Bandit’s growth roadmap: acquisition, activation, retention, engagement, and LTV.
- Develop a multi-channel growth strategy (performance marketing, referrals, brand partnerships, community-led growth).
- Partner with executive leadership to align growth goals with broader business objectives.
Performance Marketing & Acquisition
- Fully own paid acquisition (paid social, search, display, affiliate), working with internal teams and agencies, including the build, launch, and optimization of campaigns in Meta, Google, and other paid channels
- Lead experimentation end‑to‑end, including audience builds, creative testing plans, bid/budget adjustments, and in‑platform reporting.
- Shape lifecycle marketing strategy; set up and manage lifecycle flows in Klaviyo (email + SMS), including segmentation, triggers, and testing.
- Translate insights from GA4, Shopify, and channel platforms into specific changes to campaigns, landing pages, and offers.
- Establish high-impact funnel strategies: top-funnel brand awareness, mid-funnel activation, bottom-funnel conversion.
Community & Partnerships
- Drive content-led growth: work with creative to tell stories that resonate through newsletters, social, and run stories.
Data & Analytics
- Build and maintain growth dashboards, define KPIs (CAC, LTV, retention, churn, conversion rates), and report on performance
- Forecast and shape budget allocations, trade-offs, and investment decisions based on data-driven insights
- Partner cross-functionally with Product, Design, Operations, and Finance to ensure growth initiatives are integrated into all areas of the business
Required Qualifications
- 7+ years of experience in growth, marketing, or revenue leadership at consumer or DTC brands; experience in performance apparel, activewear, or lifestyle brands is a plus.
- Advanced user of Meta Ads Manager, Google Ads, Klaviyo, and GA4; you do not rely on an agency or analyst to pull basic performance data
- Proven track record building and scaling membership or loyalty programs.
- Deep expertise in paid media, CRM, lifecycle marketing, and data-driven growth
- Strong written and analytical capabilities: comfortable with cohort analysis, LTV modeling, and growth metric reporting
- Experience leading cross-functional teams and managing high-growth budgets
- Creative thinker who values design, brand voice, and product integrity
- Excellent leadership, communication, and strategic planning skills
- Proficiency in Google Business Suite, Klaviyo, GA4, Meta, Shopify, and Figma
What Makes This Role Unique
- Brand + Performance Promise: At Bandit, growth is not just about scale — it’s about building a high-design, community-rooted brand
- Ownership & Impact: You will shape the growth strategy from the ground up, with direct influence over major levers in acquisition, retention, and community
- Culture-Driven: Work with a tight-knit, mission-driven team rooted in running culture, design excellence, and authenticity.
- Expansion Opportunity: As Bandit expands, you’ll play a pivotal role in scaling globally, launching new channels, and defining new growth verticals
Who Should Not Apply for this Role
- Your experience is primarily brand/creative without direct platform execution.
- You only manage agencies and do not personally build or optimize campaigns.
- You are looking for a pure people-leadership role without hands‑on channel ownership.
Benefits
- This is a full-time, in-office role based in our Greenpoint, Brooklyn headquarters
- Competitive base salary + equity
- Comprehensive health, dental, and vision benefits
At Bandit, we’re building an incredible culture rooted in our three core values—Trust, Empathy, & Excellence. We believe that in order to build the best team, our baseline is an environment where everyone can bring their full & authentic selves to the table. We are committed to fair hiring practices where we hire team members for their potential & advocate for diversity, equity, & inclusion. We do not discriminate based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class.
Salary: $140,000 - $180,000 + equity.