AVP, Regional Marketing (China)

Our Client

Our client is a global online trading and Forex investment group with over 20 years of experience empowering the next generation of traders and investors across fast-growing markets. A pioneer in the early days of online Forex trading, they have built a strong global presence by providing reliable, regulated access to financial markets for millions of clients worldwide.

Today, the group supports over 2 million clients across more than 150 countries, operating from regulated centres across Europe, Asia, and Africa. Their platform and solutions are designed to make Forex and broader financial market investing more accessible, giving individuals the tools, guidance, and flexibility to trade and invest with confidence, in their own time and on their own terms.

Driven by a clear mission and a promise of Freedom to Succeed, our client believes that risk-driven investing — when supported by the right technology and education — can unlock better financial opportunities. Internally, they foster an energetic and diverse culture, offering their people early responsibility, continuous learning, and the opportunity to grow their careers within a fast-growing global organisation.

Job Description

Our client is seeking a strategic and commercially minded AVP, Regional Marketing to lead their marketing efforts across Greater China (China, Hong Kong, Macau, Taiwan). In this role, you will be responsible for driving regional business growth by developing business strategies, providing clear directions to relevant marketing supporting team, include but not limited to acquisition team, branding team, customer marketing team to work together to drive ultimate revenue growth and increase the profitability for the region.

This role requires a deep understanding of marketing ecosystem, strong regional market knowledge, and the ability to work cross-functionally with a wide range of internal stakeholders. The ideal candidate will combine commercial acumen with creativity and data-driven decision making to optimize the end- to-end client journey.

Key Responsibilities

• Regional Business Strategy & Execution: Design and implement targeted business strategy for the China region, tailored to local customer needs and preferences, while aligning with global brand and product objectives, identifying new opportunities to drive revenue growth and increase market share across Chinese speaking countries.
• Commercial Focus and Budget Management: Align on the marketing strategy with clear revenue target split among each function and allocate the budget accordingly to achieve commercial goals, including lead generation, conversion, and revenue growth. Collaborate closely with Sales, Product, and Partnerships teams to align on business priorities.
• Onboarding Funnel Optimization: Partner with product, design, and marketing ops to improve the client onboarding journey. Use data and user insights to identify friction points and optimize conversion paths.
• Cross-Functional Collaboration: Act as the marketing lead for the region, working closely with internal teams across Product, Payments, Compliance, Sales, and Partnerships to ensure alignment and efficiency in go-to-market execution.
• Regional Advocacy: Act as the internal champion for the China region, providing recommendations, and updates to leadership and internal teams. You’ll share market insights, campaign performance, and recommendations to improve relevance and growth in the region

Requirements

Essential

• 10+ years of experience in a regional marketing or country manager role focused on China.
• Deep understanding of digital marketing strategies and tools across acquisition, CRM, and funnel optimization. Commercial mindset, with a strong track record of delivering measurable business impact through marketing.
• Strong cross-functional collaboration skills and the ability to align diverse teams behind shared regional goals.
• Analytical approach with experience using data and insights to guide strategy and improve performance.
• Excellent communication and stakeholder management skills.
• Fluency in Mandarin and English (written and spoken) is essential.

Desirable/Nice to Have

• Qualification (BA degree or equivalent professional experience).
• Working experience within a Brokerage environment.

Benefits

Our client believes in fairly compensating everyone by providing them with a world-class health insurance plan and a range of both core benefits and flex benefits for individual preferences. You will receive:

• Hybrid Working Policy
• Discretionary performance related bonus
• Personalized Flex-Benefits
• A focus on your wellbeing, including talks and access to self-development tools.
• Medical insurance for employees.
• Comprehensive leave package of 40 days inclusive of Public Holidays

Our client is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.