Position: Media Buyer 3
Location: Remote (Global) – Eastern Time zone (9 am–5 pm EST), with flexibility for campaign demands.
Employment Type: Full Time
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Role Overview:
We're seeking a forward-thinking Media Buyer to craft, execute, and optimize media strategies across traditional and digital channels. This role is ideal for someone with a professional or academic health, clinical, or education background, armed with analytical rigor, creative agility, and a deep respect for clinical standards.
Key Responsibilities:
- Negotiate and buy advertising space across multiple channels—social media, programmatic, search, and traditional outlets—to maximize ROI.
- Design and implement media plans aligned with clinical messaging, product education, and health outcomes.
- Monitor campaigns continuously; analyze metrics like CPA, ROAS, CTR, conversions, and optimize in real time.
- Bridge clinical/educational insight with marketing strategies—ensuring media placements accurately reflect product science and patient education goals.
- Coordinate with creative, analytics, and compliance teams to align messaging with clinical claims and regulatory standards.
- Use data and research to inform media decisions; apply A/B testing, segmentation, and reporting to refine targeting and creative execution.
Requirements
- Education or experience in health-related fields (e.g., public health, medical, clinical, or education disciplines).
- Proven media-buying experience—particularly in healthcare, wellness, or education sectors.
- Strong analytical skills and comfort with performance metrics and digital tools.
- Excellent negotiation acumen—especially in high-value digital media environments.
- Effective communication across teams, with attention to clinical accuracy and educational integrity.
- Flexible Eastern Time availability, open to aligning with patient education campaigns and team collaboration across time zones.