Job Title: Media Buyer
Location: Remote (Latam) / EST
Employment Type: Full-time
About the client:
This client is a results-driven digital marketing agency specializing in performance marketing, paid media, and strategic growth campaigns for diverse brands. Threy combine data-driven insights, creativity, and innovation to deliver measurable ROI for our clients.
Role Overview:
We are seeking a highly analytical and strategic Media Buyer to plan, execute, and optimize paid advertising campaigns across multiple digital channels. The ideal candidate thrives on data, understands audience targeting, and has a proven track record of scaling ad spend profitably.
Key Responsibilities:
- Develop and manage paid media campaigns across platforms such as Meta (Facebook/Instagram), Google Ads, TikTok, and emerging ad networks.
- Conduct in-depth market research, competitive analysis, and audience segmentation to inform ad strategy.
- Allocate and manage budgets, ensuring campaigns meet or exceed KPIs (ROAS, CPA, CTR, etc.).
- Monitor campaign performance daily, making data-driven optimizations to improve ROI.
- Collaborate with creative teams to test ad creatives, messaging, and landing pages for maximum conversion impact.
- Provide clear and concise reporting on campaign performance and actionable insights to clients and internal teams.
- Stay updated on industry trends, platform updates, and best practices in digital advertising.
Requirements
Requirements:
- 2+ years of experience as a Media Buyer or Paid Ads Specialist, ideally in an agency setting.
- Strong expertise with Meta Ads Manager, Google Ads, TikTok Ads, and programmatic platforms.
- Proven experience managing budgets of $50K+/month and scaling campaigns effectively.
- Solid understanding of digital marketing funnels, attribution models, and tracking tools (GA4, UTM, Pixels, etc.).
- Data-driven mindset with strong analytical and problem-solving skills.
- Excellent communication and reporting skills.
- Self-starter with the ability to manage multiple accounts and priorities in a fast-paced environment.
Preferred Qualifications:
- Experience in eCommerce, lead generation, or performance-based campaigns.
- Familiarity with third-party tools (e.g., Hyros, Triple Whale, Supermetrics).
- Basic knowledge of CRO, copywriting, and creative briefing.
Benefits
Compensation & Benefits:
- Competitive salary based on experience.
- Performance bonuses and growth opportunities.
- Flexible working hours and remote work setup.
- Collaborative and innovative team environment.