About the client
This family-focused skincare brand creates clean, clinically tested products for babies, moms, and sensitive skin. Their formulas are developed in collaboration with Harvard pediatric dermatologists and use USDA organic, EWG-verified, and eczema-certified ingredients to ensure safety and effectiveness.The product range includes baby shampoos, body washes, lotions, belly oils, and hydrating creams—all free from parabens, sulfates, and artificial fragrances.
About the role
We’re on the hunt for a sharp, creative, and driven Ad Copywriter to craft scroll-stopping ad copy and scripts that actually convert. If you live and breathe digital storytelling, thrive in a fast-paced environment, and are excited to learn and grow—this role is for you.
You’ll be responsible for developing high-performing ad creative for platforms like Meta (Facebook/Instagram) and TikTok, while also contributing to creative strategy, messaging frameworks, and campaign ideation.
What You’ll Do
- Write clear, compelling, and conversion-focused ad copy for Meta, TikTok, and other paid media channels
- Create hooks, headlines, and short-form scripts that grab attention and drive results
- Contribute to the overall creative strategy, helping brainstorm and concept ideas for performance ads
- Collaborate with media buyers, designers, and video editors to bring ads to life
- Analyze ad performance data to optimize copy and creative angles
- Stay current on platform trends, consumer behavior, and competitor ads
- Embrace feedback, test constantly, and refine quickly
Requirements
- 2+ years of experience in direct-response or performance ad copywriting (ideally DTC or agency-side)
- Proven ability to write ads that convert—especially on Meta and TikTok
- Strong understanding of short-form storytelling, hooks, and the psychology behind buying decisions
- Ability to develop ad scripts for video concepts (UGC-style, founder-led, influencer, etc.)
- A growth mindset—you’re hungry to learn, take feedback well, and want to keep getting better
- Strong communication skills and a team-first attitude
- Bonus: Experience A/B testing creative, writing landing pages, or assisting in creative direction