Amazon is our client's largest acquisition engine outside of DTC. You’ll sit in the cockpit, steering everything from search/ DSP budgets to inventory health, while safeguarding brand equity in the world’s most competitive beauty aisle.
Responsibilities
- Own the P&L - Set monthly sales, TACoS, and contribution-margin targets; course-correct in real time.
- Listing domination - Turn every PDP into a mini landing page: keyword-dense titles, mobile-first bullets, and premium A+ and Brand Story modules.
- Advertising excellence - Develop full-funnel PPC + DSP plans; iterate on campaign structure, placements, and creative to maximize share of voice.
- Brand registry & compliance - Police unauthorized sellers, MAP violations, and IP issues with surgical precision.
- Promotions & launches - Orchestrate Lightning Deals, Coupons, and influencer campaigns; script product-launch roadmaps from Vine to inbound FBA.
- Data –> action - Build Looker or Excel dashboards marrying Business Reports, Brand Analytics, and Helium 10 to spot trend inflections before anyone else.
Requirements
- 5+ yrs running $5 – 20 MM Amazon businesses (ideally beauty or CPG).
- Deep command of Ads Console, DSP, and third-party tools (Pacvue, Quartile, or Perpetua).
- Proven record navigating FBA demand planning and inbound shipment juggling acts.
- Analytic firepower: advanced Excel/Sheets; SQL a bonus.
- Clear communicator who can explain channel intricacies to creatives, finance, and execs alike.